Nikon D7100 Announcement: Is This the D400?

Nikon D7100February 21, 2013: Nikon announces the D7100, its new flagship DX camera. The Nikon D7100 is almost everything that the D400 would have been. It pushes the D7000 envelope further, updating the sensor to 24MP, improving its autofocus to Multi-CAM 3500DX with 51 AF points with the center point functional at f/8, upgrading to the EXPEED 3 processing engine and adding new wireless connectivity options.

The D7100 brings many firsts for Nikon. Its 100% viewfinder display is augmented with an Organic LED display rather than the standard monochrome LCD of previous Nikon cameras. The OLED improves visibility of shooting information when looking through the viewfinder. Nikon also adds a 1.3X crop mode, which increases continuous shooting to 7fps from 6fps. This effectively makes the overall crop factor 2X compared with the full frame 35mm FX format. The D7100 also introduces an i-button to quickly access the most frequently used features.

Nikon D7100 Camera Back

The D7100 offers the same dust and moisture resistance as the D300s. The top and back of the camera are made of magnesium alloy, while the front is poly-carbonate. Its shutter is designed to last for at least 150,000 shutter actuations. Like the D800E, Nikon has removed the anti-alising filter to improved sharpness. The LCD size has increased to 3.2 inches and 1,229K dots. Nikon has also done away with the built-in plastic screen protector.

The D7100 is packed with video features. Offering 1080/30p H.264/MPEG-4 video, which can be boosted to 50i/60i in 1.3X crop mode, as well as HD at 720/60p. There is now a built-in stereo microphone, as well as external microphone input. Dual SD card slots offer many storage options.

Nikon uses the word “enthusiast” to describe the D7100. Indeed, the word appears four times in the Nikon USA press release. The camera is aimed at the high-level enthusiast, similar to the FX F600. But the D7100 falls short of the pro-level build of the D800 and D4. Whether a D400 pro-level DX camera will come is a question that will be debated for some time. For now, the D7100 offers the most features Nikon offers in a DX format camera.

The D7100 packs a lot into a small package. The overall size is just a few mm larger than the D7000, while shaving 15 grams off the overall weight. Its price is also kept trim; $1195 at introduction for the body only and $1595 when paired with a 18-105mm VR lens. The D7100 will be shipping in March, 2013.

Pre-Order the Nikon D7100 today!

Amazon:
Nikon D7100 (body only) at Amazon $1196.95
Nikon D7100 with 18-105mm VR Lens at Amazon $1596.95

B&H Photo
Nikon D7100 (body only) at B&H Photo $1196.95
Nikon D7100 with 18-105mm VR Lens at B&H Photo $1596.95

Adorama
Nikon D7100 (body only) at Adorama $1196.95
Nikon D7100 with 18-105mm VR Lens at Adorama $1596.95

Nikon D400: The next Pro-DX Digital Camera from Nikon

Nikon D400This year is shaping up to be huge for Nikon. A tumultuous 2011 brought many setbacks. First a devastating earthquake and tsunami hit Japan in March which shut down their Sendai factory for several weeks. This halted production of their full-frame pro DSLR (D700, D3S, D3X) which were produced at the facility and delayed the release of the D4 and D800. Then in October, Nikon’s Thailand factory was flooded under several feet of water for weeks, stopping production of the rest of the DSLR line: D3100, D5100, D7000 and D300s. Worldwide shortages hit just before the holidays, severely affecting their revenue.

Amazingly, Nikon has bounced back as if nothing happened. In the first two months of 2012 has announced two new DLSR: the flagship D4 sure to win over sports and action photographers and the D800, the landscape photographer’s dream. Both cameras are scheduled to be delivered in March. What is next? The most logical new camera might be the D400.

Currently, there is a gaping hole in Nikon line. The D300/D300s is long in the tooth and has been technically surpassed by the enthusiast-level D7000. There is no new option between the D7000 at $1200 and the stunning $3000 D800 that was just announced. Nikon may keep the D700 in the lineup for a while alongside the D800, but it can’t sell the D300s or D700 in Japan due to its battery design. A top-end DX camera priced between $1600 and $2000 with pro-quality features and weather-sealed magnesium body would fit nicely in Nikon’s 2012 lineup.

A new D400 DX-format pro camera would fill the niche perfectly. Sony has a 24MP CMOS sensor. But Sony has had trouble of its own since its factory was flooded in Thailand. That same flood drowned Nikon’s facility where the D400 most likely was to be produced. Sony has been unable to deliver enough of their own 24MP-based SLT-A77 and NEX-7 cameras due to the floods. And there is still some doubt whether the sensor with its 24MP are too much for DX. Perhaps the D800 will change perceptions about pixel density.

What can the D400 offer that the D7000 currently lacks? Better video, higher continuous shooting frame rate, more advanced auto focus system, higher resolution, sturdier build as well as incremental improvements in ISO and dynamic range. What would you want in your Nikon D400? What would you be willing to pay?